Investor Presentaiton

ALL Unit Economics-Driven Investment Unit economics per product and per customer channel are taken into account when making investment decisions, metrics which are commonly used by global SaaS companies. Average Revenue per Account (ARPA) Marginal Costs per Paying User Expenses required to retain existing paying users MRR Churn Rate We have negative churn as the MRR gained from up- or cross-selling is more than the MRR lost due to cancellation - X% (Negative Churn) Customer Acquisition Cost (CAC) * For illustrative purpose only and not to size. Cumulative Earnings Payback Period (month) Period required for recovering the cost of acquiring each new customer 69

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