Investor Presentaiton

ONE BRAND STRATEGY タ FROM FEBRUARY 2017 NEW PACKAGING WILL REINFORCE THAT Coca-Cola REPRESENTS ALL VARIANTS STEVIA zero Diet ca-Coca-Coca-Coca-Co ONE BRAND IS MORE THAN A PACK CHANGE NEW BRAND IDEA + NEW BRAND STRATEGY CLASSIC NEW BRAND IDEA THE SIMPLE PLEASURE OF DRINKING ANY COCA-COLA® MAKES THE MOMENT SPECIAL NEW BRAND STRATEGY ONE BRAND IDEA Coca-Cola ONE BRAND IDENTITY SEVERAL VARIANTS Coca-Cola TASTE THE FEELIN Coca-Cola RED = TASTE & REFRESHMENT FROM: TO: Coca-Cola Coca-Cola H Coca-Cola cannot tie its destiny to the fate of any of its ingredients Taste Refreshment ✓Choice ✓Zero RENAMED AND REFORMULATED! Coca-Cola THE ENTIRE Coca-Cola RANGE WILL CHANGE TO THE NEW GRAPHICS Coca-Cola ca-Co Coca-Cola 24 Dill Coca-Cola ✓ Diet ca-Co 24 Naturally Sweetened Source: Coca-Cola South Pacific and Coca-Cola Amatil One Brand Presentation CCA COCA-COLA AMATIL Coca-Cola ca-Co zero Coca-Cola 24 STEVIA Coca-Cola ca-Co 24 Diet Coca-Cola ca-Co 24 Coca-Cola ca-Coca-Co A A Coca-Cola ccamatil.com Coca-Cola Amatil Investor Presentation 22

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