Investor Presentaiton

Online digital strategy and results Customer Acquisition and Engagement + Customer Retention and Growth + . • United Rentals Equipment Branches Solutions Services Your Job Starts Here Q Search equipment solutions 9 Enter a location (required) My Equipment Popular Equipment Types CB Awareness and interest New customer acquisition Creating & nurturing demand United Rentals My Branches North Kansas City, M United Rentals wable Ligte Toni with k 4200 Extend Service offerings Performance to Peers Performance to Peers 78% Utilization Performance Transaction Summary Improvement Opportunity 40% . Enhance the customer experience • Streamline transactions • • Build trust by adding transparency . Deliver more value-add through digital capabilities Search impressions increased +190% YOY Digital marketing drives 12% of all UR calls United Rentals® Digital accounts growing at 2x company average Self-serve transactions via UR.com up +66% YOY United Rentals, Inc., 100 First Stamford Place, Stamford, CT 06902. 2020 United Rentals, Inc. All rights reserved. 772 Transactions Aerial Forklifts Best In-Class 2:49 Dirt Good 36% Compaction Drive customer productivity via Telematics and data Extract maximum value from your fleet with Customer Equipment Services • Training More than 2000 consumption benchmarking sessions 295,000+ courses delivered via United Academy 22 22

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