H1 2019 Financial Performance and Strategic Overview
Focus on innovation
Fast-Growing Recently Developed Brand
The
KRAKEN
BLACK SPICED
RUM
Jose Cuervo
Continuous Brand Development and Rejuvenation
Premium Rum
Launched in 2009
Key Market
Tequila
Growing above category average and gaining market share in the U.S.
Developed the Cristalino Category
Ultra Premium Tequila
Launched in 2009
MAESTRO
DOBEL
TEQUILA
Key Markets
TEQUILA
1800
CRISTALINO
Ultra Premium Tequila
Launched in 2015
Key Markets
TRADICIONAL
CRISTALINO
Whiskey
Reserva de la
Familia
2016
Reserva
Prestige
Stranahan's
Diamond Peak
2015
Ultra Premium
Vodka /
Mezcal
2016
RTDs
Ultra Premium Tequila
Launched in 2018
Key Markets
Hangar 1 FogPoint
Ultra Premium
Vodka
BUSHNILLS
CREVENTE
Maestro Tequilero
2005
Ultra Premium
Bushmills Steamship
(Travel Retail)
2016
Ultra Premium
Creyente
2016
Ultra Premium Mezcal
JC Especial Cans
2016
Quervo
Premium Tequila
RTD
JC Authentic Margarita
1993
Premium Tequila RTD
Cristalino brands were introduced to compete in the ultra-premium segment,
the fastest growing tequila segment globally
BOODLES
GIN
LONDON DRY
Hangar 1 Three Olives
VODKA
COLORADO WISEEP
KRAKEN
Jose Cuervo
Jose Cuervo
TRADICIONAL
CENTENARIO
MAESTRO 1800 BUSHMILLS
Jose Cuervo
TEQUILERO
Stranahan's TINCUP
Especial
TEQUILA
00
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