2013 Annual Report
SOCIAL AND
CULTURAL INVESTMENT
G4-SO1
$99.5 MILION
IN SOCIAL AND CULTURAL
INVESTMENT
POSITIVE RESULTS
FOR EVERYONE
Social and cultural investments
promote inclusion, entitlement
of rights and improved education
to support areas in which Santander Brazil has a business footprint, but not limited to these areas; to monitor activities and to
assess the social result.
After undergoing a strategic review in 2012, Santander Brazil improved its strategy of social investment (1). The focus became
social and economic inclusion and activities began to be guided by three strategic objectives: promoting the entitlment of
rights of children, adolescents and the elderly; fostering the economic inclusion of the Brazilian people; and contributing to
improvements in the public school system.
To promote the entitlement of rights of children,
adolescents and the elderly
(in accordance with the respective Protection Acts)
Programa Amigo de Valor
Programa do Idoso
L
To foster the economic inclusion of the Brazilian people
(financial education, the generation of jobs and income)
Event hosted by the Programa Parceiro do Idoso,
in Cuité (State of Paraíba)
297,
PUBLIC SCHOOLS
BENEFITTED BY THE PROGRAMA
ESCOLA BRASIL (PEB)
Social and cultural investment is a strategy used by
Santander to promote social, economic and cultural
inclusion. This procedure involves the institution striving
to generate long-lasting results for all the social players,
by means of innovative solutions which promote the
development of society.
The Bank's activities in these categories are conducted
in two main areas: Social Investment, which comprises
seven institutional social programs (see the diagram
alongside), focusing on entitlement of rights, economic
inclusion and improved education; and Cultural Investment,
which supports and sponsors projects including expositions
and cultural groups, with the aim of generating a legacy
for the communities and strengthening knowledge
and local culture.
Social Investment
Social investment is characterized by the voluntary transfer of
private funds to social initiatives of public interest, in a
planned, monitored and consistent manner. The Bank's
involvement is based on the following guidelines: to reinforce
public policies and refrain from conducting or supporting
isolated actions; to keep an open dialogue and work
together with the community rather than for the community;
Prêmio Santander
Universidade Solidária
Programa
Escola Brasil
Entitlement of Rights G4-EC7
Santander Brazil invests in the advocacy
of the rights of children, adolescents
and the elderly by means of two
initiatives: The Programa Amigo de
Valor and the Programa Parceiro do
Idoso, created in accordance with the
respective Child and Youth Protection
Act and the Elderly Protection Act and
which also benefit from tax incentives
granted by the government.
The Programa Amigo de Valor was
put into practice in 2002 and has
helped strengthen the Municipal
Committees for the Rights of
Children and Adolescents. In addition
Programa
Parceiros em Ação
To help improve the
public school system
Programa
Saber
to allocating 1% of its income tax
due, Santander facilitates and
encourages its employees and clients
to donate funds to the Municipal
Committees for the Rights of
Children and Adolescents. In addition
to the funds, Santander provides up
to three years of technical classroom
training and remote support to the
Municipal Committees for the Rights
of Children and Adolescents, to
enable them to diagnose the
situation of the local children and
adolescents, in order to develop a
policy for dealing with this audience
while guiding the use of the Fund's
resources and part of the municipal
Programa
Educação Infantil
budget. As such, the funds in
question are intended to reinforce
projects and activities to meet the
priorities ascertained in the
aforementioned diagnosis.
In 2013, 47 Brazilian municipalities
enjoyed the support of the Program
and 2,582 thousand children and
adolescents benefitted from it.
Furthermore, another 56 municipalities
from 21 Brazilian states were selected
and will enjoy the benefits of the
program from 2014 to 2016. Last year,
the program registered the record
amount of R$ 8.4 million in funds
raised, a 71% increase YoY. The
102 Annual Report 2013
1. Find out more at http://tinyurl.com/reanual9
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