4Q 2022 INVESTOR PRESENTATION
Retail
Focus on building two customer franchises
Focus to date
Wealth Segments
Acquisition focused on
classic segments
Future
Focus
Gold, Platinum, Diamond,
and Private segment
customers driving
majority of deposits
Digital capabilities to
acquire customers
Digitally-savvy
Affluent and HNW
2
Digitally-savvy
3
Youth
مصرف الإنماء
alinma bank
Customer experience
and operational
excellence
Alinma
Retail Vision
Experienced professionals
and self-employed Saudis
35-50 year-old
customers in the wealth
segment
Young Saudi professionals
and University students
18-35 year-old customers
in the wealth segment
Drive growth in deposits
Drive growth in Financing
Reinvent the experience
and improve multi-
channel delivery
Enhance experience
around digital journeys
and in-branch services
Elevate customer
engagement through
tailored services and
products
"Be the most digitally
advanced, fastest, and
most convenient Retail
Bank in KSA"
Launch of New Tailored Products
Initiatives Completed to
Date:
Key
Achievements
12/18 initiatives completed
67%
4Q 2022 Introduced
Real Estate
Re-finance
Product
4Q 2022 INVESTOR PRESENTATION
New Operating Models and Effective Processes
Launched
Auto Lease
Product to
customers
Fully
Launched
POS
Implemented multi
branches operations
Financing
Product
excellence
improve customer
enhancements to
Reduced POS
financing
documentation
requirements
experience
Improved risk
assessment
criteria for non
salary transfer
Distribution Expansion
+100% +17
Of branches
with Digital
Zones
New
ATMs
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