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3 Well-Defined Four-Pillar Growth Strategy DETSKY MIR CHAIN RETAIL A Taking over Whitespace in Large and Small Cities Number of Stores (incl. ELC) Visible Expansion Pipeline 216 2012 Source: Company data 252 CAGR 2012 - 2017: 24% 322 425 525 622 5781 DM stores 120 Cities with no DM Presence 65 Malls identified as priority locations for DM (in the cities of presence) 40 Replacing competitors (specialized stores) 25 Medium-term target locations in Kazakhstan Moscow and Moscow Region 166 25 58 15 5 12 4 92 56 3 20 13 67 54 10 8 19 18 5 5 10 7 6 63 4 22 11 22 25 5 2013 2014 2015 2016 2017 Central Siberian Ural Volga Southern North-Western Kazakhstan 1 Only Detsky Mir branded stores as of 31-Dec-17 13

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