HARLEY-DAVIDSON STRATEGY

WHAT WE ACHIEVED WITH THE REWIRE AND HARDWIRE HDMC Revenue ($ millions, includes EV) $4,969 $4,573 $4,540 $3,264 Restructured the company Simplified the portfolio & footprint 2018 2019 2020 2021 HDMC Operating Margin (Includes EV) 8.5% 6.3% -5.7% 9.0% 2018 2019 2020 2021 Restored profitability & delivered $135M of cost savings Overachieved year 1 Hardwire expectations - Returned $92M to shareholders 41

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