Emirates NBD 2014 Achievements and Strategic Update

2014 Awards (2/2) Marketing, Social Media and Customer Engagement Awards Card Awards . Emirates NBD Ranked 25 on the Power 100 Social Media Rankings compiled by The Financial Brand wins a 'Silver' and 'Bronze' award in the Social Media category, at the 2014 Dubai Lynx Awards • 'Social Brand of the Year' and award for 'Best use of Data' at MENA Digital Awards • • 'Best Social Media Engagement' award at the Asian Banker Middle East Banking Products and Projects 2014 Awards 'Banking & Finance Customer Care Excellence Award' at the 8th annual Middle East Government and Business Customer Care Excellence Awards 2014 • 'Best New Card' and 'Best Customer Engagement Program' at the Smart Cards Middle East 2014 • 'Best Sports Marketing Campaign' at Sports Industry Awards • . • Marketing Campaign of the Year, Best Use of Social Media, Brand Excellence in Financial Services, Effective Use of Marketing Communications at the Global Brand Excellence Awards 2014 Awarded five titles at Effie MENA Awards 2014 awards in the Banking, Finance and Insurance, as well as brand experience categories Emirates NBD Man United Card Awarded 'Best International Sports Affinity Co-brand Card in the UAE for 2013' by MasterCard • Emirates NBD receives Global Visa Award - for "Best Domestic Risk Efficiency" • Emirates NBD Manchester United Cards named 'Best Co-brand Program' at MasterCard Innovation Forum • Other Awards Emirates Money named the "Best Non-Bank Consumer Finance Business" at the Asian Banker Middle East Banking Products and Projects 2014 Awards • Emirates NBD Ranked No. 1 in the Gulf News honors list for handling of customer issues • Emirates NBD received four 'Excellence in Practice' citations from American Society for Training and Development (ASTD) for training programs at the bank • Emirates NBD Securities has won Mobile Trading Award 2014 by Dubai Financial Market (DFM) • Tanfeeth won an award for the best practices in the field of Human Resources from the Society of Human Rights Management

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