Investor Presentaiton
Beer business
BEER LOCAL COMPETITIVE LANDSCAPE
GBG N1 IN PREMIUM SEGMENT
Prices are RSPs of 0.5L glass bottles
Premium
87k HL
>GEL 3.2
Upper
Mainstream
347k HL
GEORGIA
CAPITAL
GROWING MARKET SHARE WITH
FOCUS ON PREMIUM SEGMENT
GBG market shares
EFES Georgia Zedazeni (GBC)
31%
GBG
Argo
26%
22%
16%
Other
5%
52%
52%
Krombacher BERNARD IB
STELLA
ARTOIS
MÜNCHEN
Pilsen
EFES
Corona
✓
✓
Isner Urquell
30%
Heineken
23%
18%
20%21%
20%22%
Gulich
Warsteiner
Staropramen
LÖWENBRÄU
GEL 2.9 GEL 3.2
Mainstream + Eco
649k HL
Mainstream GEL 2.5 - 2.9
NATAKHTARI
KARVA
Bavaria
HOLSTEN
ROYAL VIKING DEER
RAGNAR
รกร
23%
KAYAKI
AMSTEL
KRUŠOVICE
21%
RAZBEG
აისი
6530
RAVI
ICY
SVIANI
Original
OETTINGER
Economy < GEL 2.5
BELGIUM
KAISER
✓
RSP - retail sales price
Market shares
HOLLANDIA
Premium
Upper
mainstream
Maistream
Total
I 2019 2020
König Filsener
Argo
გერმანულ
Juman
GBG's brands have strong brand equity on
Georgian beer market, dominating in
premium and upper mainstream segments
GBG's portfolio includes leading international
beer brands: Heineken, Amstel and Krusovice
In addition to international brands, GBG holds
N1 craft beer brand in Georgia (Black Lion),
the only local upper-mainstream brand
(Kayaki) and historic local beer brand, N1 by
market share across all segments (Kazbegi)
96
Source: Management estimatesView entire presentation