Nova Realidade Covid-19 após 1 ano

Macro Global Trends in South America KPMG New Business Models and Associations Age of Platforms and New models Cooperation and Collaboration Intensity Technological Implications Service-oriented Retail / Platform Ecosystem; • DTC incorporated by • • manufacturers; Omnichannel consolidation in all types of products; Rethink the integration between the physical and the digital; Accelerating partnerships for complementary skills and services. Rethink the cost of doing business Intelligent Supply Chain and quick response Power of Data Implications Rethink channels, formats and business strategy; • The role of physical stores is being questioned, prioritizing experience; Review of categories and assortment; Review of physical space and lease contracts; Need to reinvent logistic ecosystems; • Workforce optimization, automation and task control. Demonstrate Purpose Confidence Implications Safety, hygiene and well-being as a priority; • Social responsibility and clear commitment to society; Stimulus for conscious consumption; More inclusion and diversity in all actions; Clear purpose encourages the virtuous cycle. Power of Consumers People in the center Customer Experience Implications Customers are in control; Security, both physical and digital, is one of the purchasing factors; Single view of the customer during their journey across channels; Better experience with less contact; Price is very important, especially in a context of unemployment and economic pressure; The pain of transformation is right - the choice is to feel the pain to transform the business or to feel the pain of not transforming. Source: KPMG - NRF 2019, 2020 e 2021 © 2021 KPMG Auditores Independentes Ltda., a Brazilian limited liability company and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. BD210890 Página 59

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