Saga's Superbrand Strategy

32 Capital Markets Event - Saga's Superbrand Strategy UNLOCKING CUSTOMER VALUE THROUGH DATA WE ARE ALREADY TAKING STEPS TOWARDS THIS Grow our database Drive digital sign-up Enrich our existing data Increase the number of customers opting in Building value management tools Create the value model Build the strategy for managing lifetime value Enable our channels Build the recommendation engine • Use data to personalise communications SAGA

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