Generational Transformation and Strategic Partnerships

Questions we want to respond to Game & Network Services Segment Sony Corporation Game & Network Services Segment Console promotional activity has been proportionate and has positive ROI $299 $199 $179 $149 PS2 $129 $99 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 $599 $399 $299 PS3 $249 2006 2007 2008 2009 2010 2011 2012 $199 • 2013 2018 Black Friday - $199 promotional pricing self-financed during FY18 All FY19 promotions will self-finance this year $399 $349 $299 PS4 2013 2014 2015 2016 2017 2018 2019 2020 OF US Sony Corporation

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