Saga's Superbrand Strategy
THE SUCCESS OF
THE SUPERBRAND
• We are committed to, and have already made progress towards,
building Saga into 'The Superbrand' for older people in the UK
◆ Insight, Data and Media are crucial to our success
• We continue to prioritise what our customers want
• Our commitment to developing a high-engagement, high-growth
capital-light model is underway
• We are developing a more profitable Saga - creating a lifetime
value model approach to all of our businesses
To do this, we will:
⚫ Grow the size of our customer database
• Create a more personalised experience for customers
Create compelling reasons for customers to consume three or
more Saga products or services
Increase the frequency of those interactions to daily
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Capital Markets Event - Saga's Superbrand Strategy
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