Hardship to Transformation: A Future Proof Greenyard
5
Unique positioning | Greenyard is uniquely positioned as a market leader in its three core
divisions, serving the majority of top retailers but also, to a lesser extent, food
service/industry
Fresh
Frozen
Prepared
What?
To Whom?
Fresh
Multi-category specialist in fresh fruit and vegetables,
combining trading with added value services: ripening,
order picking, labelling & packaging, category
management and logistics
Ahold
Delhaize
Carrefour
Retail
REWE
ALDI
Long Fresh
Market leading multi-category specialist in frozen
vegetables, mixes, fruits, herbs, organic &
convenience products, with a customer base in
retail, foodservice and food industry
Retail
TESCO
L&DL
Foodservice
Sysco
TRANSGOURMET
METRO
JERÓNIMO MARTINS
Leading player in prepared fruit and vegetables,
mushrooms, pasta, soups & sauces in cans, jars
and pouches, largely under private label
METRO
Food industry
Nomad Foods
Retail
Ahold
Delhaize
Foodservice
Food industry
makro
EDEKA
Food service/industry represents 20-25% of total Long Fresh sales
Size?
Annually trading
2.000.000
tons
Strategy
Strength
27 ripening, packaging & service centers
Implement a true partnership model that operates
on a cost-plus basis (generating modest but stable
margins on large volumes) or target margin basis
Becoming the preferred added value retail partner
from fork to field
Annually packing¹
450.000
tons
Annually producing
12 processing plants
Build tailor-made long term relations, combining
it with innovation
■ Offering a tailored solution for the growing
demand in frozen private label
350.000
tons
Build tailor-made long term relations,
combining it with innovation
■ Offering a tailored solution for the growing
demand in prepared private label
Covering two segments, Greenyard is uniquely positioned in its sector, as the largest player offering the full combination of fresh, frozen and prepared fruit and
vegetable products, to become the driving force in the transition to healthier lifestyles and more sustainable food chains.
Note 1: We refer to annually packing tonnage given that the Frozen division is packing/selling not only own produced frozen F&V, but also complementing this with purchased frozen F&V
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