Hardship to Transformation: A Future Proof Greenyard slide image

Hardship to Transformation: A Future Proof Greenyard

5 Unique positioning | Greenyard is uniquely positioned as a market leader in its three core divisions, serving the majority of top retailers but also, to a lesser extent, food service/industry Fresh Frozen Prepared What? To Whom? Fresh Multi-category specialist in fresh fruit and vegetables, combining trading with added value services: ripening, order picking, labelling & packaging, category management and logistics Ahold Delhaize Carrefour Retail REWE ALDI Long Fresh Market leading multi-category specialist in frozen vegetables, mixes, fruits, herbs, organic & convenience products, with a customer base in retail, foodservice and food industry Retail TESCO L&DL Foodservice Sysco TRANSGOURMET METRO JERÓNIMO MARTINS Leading player in prepared fruit and vegetables, mushrooms, pasta, soups & sauces in cans, jars and pouches, largely under private label METRO Food industry Nomad Foods Retail Ahold Delhaize Foodservice Food industry makro EDEKA Food service/industry represents 20-25% of total Long Fresh sales Size? Annually trading 2.000.000 tons Strategy Strength 27 ripening, packaging & service centers Implement a true partnership model that operates on a cost-plus basis (generating modest but stable margins on large volumes) or target margin basis Becoming the preferred added value retail partner from fork to field Annually packing¹ 450.000 tons Annually producing 12 processing plants Build tailor-made long term relations, combining it with innovation ■ Offering a tailored solution for the growing demand in frozen private label 350.000 tons Build tailor-made long term relations, combining it with innovation ■ Offering a tailored solution for the growing demand in prepared private label Covering two segments, Greenyard is uniquely positioned in its sector, as the largest player offering the full combination of fresh, frozen and prepared fruit and vegetable products, to become the driving force in the transition to healthier lifestyles and more sustainable food chains. Note 1: We refer to annually packing tonnage given that the Frozen division is packing/selling not only own produced frozen F&V, but also complementing this with purchased frozen F&V GREENYARD
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