Investor Presentaiton
QANTAS LOYALTY
Multiplier effect and favourable correlation with inflation
Number of members
Level of members' expenditure
Number of loyalty participants
(e.g. Earn partners)
Use of loyalty affiliated payment
methods
More people participating
ā
"
"
...
and spending more
and engaging with loyalty programs in
more ways
and with more payment
methods to earn points
...each supported by macroeconomic and industry specific factors
"
Population growth
Loyalty program participation
Affluence of members
Level of expenditure
Discretion about where to
spend
Competition and concentration in
industries
Quality of earn partners
(e.g. market share, profit margin)
Technological development
Recognition of the value of loyalty
marketing
Availability of credit cards
linked to loyalty programs
Merchant acceptance of
different payment methods
Level of credit card spend
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