Nova Realidade Covid-19 após 1 ano
Trends
• The domestic pharmaceutical market is expected to accelerate in 2021, due to an
increased focus on the health and well-being of the population during the COVID-
19 pandemic and on improving economic conditions. Cheaper generic drugs will
continue to be the main driving force, supported by new product launches and
government cost-cutting measures.
• The domestic pharmaceutical market is expected to accelerate in 2021, due to an
increased focus on the health and well-being of the population during the COVID-
19 pandemic and on improving economic conditions. Cheaper generic drugs will
continue to be the main driving force, supported by new product launches and
government cost-cutting measures.
• The growth of chronic diseases and government efforts to ensure adequate
vaccines and medical treatment for COVID-19 for the population will increase the
demand for patented drugs, however, the profitability of the local industry will
remain hampered by three main factors:
A. Increased costs of imported inputs due to the devaluation of the Brazilian Real;
B. Excessive tax burden;
C. Governmental mechanism to control drug prices.
KPMG
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