Investor Presentaiton

Guidance Update Near Term guidance at IPO Store Count ■ ~70 new stores Revenue Driven by store openings, LFL & ramp ups DETSKY MIR RETAIL CHAIN 2017 fact >100 new stores opened Mid- to Long-Term guidance at IPO ☐ ~250 new stores in 2017-2020 (increased to 300 in Nov-17) Updated guidance ~70 new stores in 2018 At least 250 new stores in 2018-2021 ☐ Driven by store openings, LFL & ramp ups LFL Revenue Growth Low double-digit growth below 2016, including effect of new store ramp-ups and 103 new stores entering LFL panel in 2017 7.2% LFL growth, outperforming the market ■Slightly positive traffic growth, below inflation ticket growth, plus effect of new store ramp ups Single-digit growth, outperforming the market Gross Margin Decline, but by less than 2016 vs 2015, as process of offline price reductions to match online is complete ☐ Stable Rent & Utility Expenses Further meaningful decline as % of revenue vs 2016, with virtually no rise in rent/sqm in a continued soft rentals market Rents/sqm rise first slightly above inflation then in line with inflation, so stable as % of revenue Personnel Expenses² Further meaningful decline as % of revenue vs 2016, on operating leverage No change in guidance No change in guidance Stable to slightly declining as % of No change in guidance revenue Adjusted ■ Double-digit supported by expectations of EBITDA Margin SG&A efficiency gains and new store ramp-ups more than offsetting the effect of lower gross margins ☐ Double-digit Source: Company data 1 In 2017, Detsky Mir closed six stores as part of the Company's ongoing rationalisation programme 2 Adjusted for share-based compensation and cash bonuses under the LTI program No change in guidance 26 26

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