Investor Presentaiton
Overview
o Overall awareness levels towards NEOM are quite high, with 3 in 4 people having heard of the project, driven by TV,
Online, and Social Media sources. However, a sizable percentage reported not being too familiar with its details.
o Perceptions towards the NEOM project were very positive, with 9 in 10 people reporting that NEOM puts Saudi Arabia
on the right track for the future, and the majority also feel that the NEOM project is one that will make Saudi citizens
proud, will create new job opportunities, and enhance the Kingdom's image worldwide.
ā While many people reported having no concerns towards NEOM, those that did were primarily concerned about the
possibility of the project's implication on the loss of Saudi identity, as well as concerns regarding the high costs of living
in NEOM.
o When compared to other cities across the region, NEOM was predicted to supersede the top cities in MENA on
numerous aspects, including technological advancement, education, tourism, and providing the best work and
business investment environments, with the city of Dubai currently seen as the leading city currently holding the
advantage over others.
o The high appeal levels held towards NEOM, and its perceived uniqueness both regionally and globally, have translated
into high probability levels that residents in Saudi Arabia would consider working in NEOM, and visiting it as a tourist
destination, once the project is complete.
GAME CHANGERS IpsosView entire presentation