Frasle Mobility's New Positioning and Randoncorp Investments
Continuous
and disruptive
innovation
GRI 3-3
Innovation Strategy
and Culture
At Randoncorp, we consider it our duty to
invest in disruptive and continuous innovation,
generating solutions aligned to the new
market challenges and consumer needs. It
is through the development of new, creative,
innovative and competitive technologies
that we are able to add value to our brands,
customers and other stakeholders.
We have a robust innovation strategy, which
involves teams and companies dedicated
to the topic, as well as partners such as
startups, universities and companies. The
strategy is in synergy with our ESG Ambition,
since it is also aimed at building a more
sustainable transport sector, with lower
resource consumption and less pollution.
Although we have structures dedicated
exclusively to the theme, the strategy is
conducted transversally across all business
verticals. It is currently divided into two axes:
> Evolutive axis: seeks to innovate in solutions that add
quality, safety, and efficiency to the products, improving
the performance of our customers' vehicles.
> Disruptive axis: strives to create solutions that meet the
new market challenges and trends.
In this context, the fact that we are a globalized company,
present in several countries around the globe, is a business
strong point, because it connects us to new technologies and
markets. But, at the same time, we maintain a strong culture,
with domestic company features, which allows a greater
penetration of the innovation culture among our employees.
Randon Solar: concept refrigerated
trailer, which features solar
panels and patented technology
unprecedented in Latin America.
As a result of this strategy, we
have invested R$131.0 million in
innovation in the year.
Over the next few chapters, we will describe some of our
innovation structures and initiatives, including the specific
investments made during the year.
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