Investor Presentation
Introduction and Overview | Residential
Focus on targeted marketing investment in high priority markets
Queensland Case Study
Targeted multi-platform campaign
Supporting Domain's Queensland
audience to record levels
High quality audience driving views
per listing to record levels
And supporting significant gains in yield
despite softer market conditions
Today
757
BRISBA
DOMAIN CAPITAL CITY HOUSE PRICES
BRISBANE
$559.167
PERTH
$526.186
1-1.4%
12.0%
1-1.8%
#thine
Domain
Stylata have purbel ackn
Shut your work arching
wat property
Domain
+8% YoY
+26% YoY
FY18 H2
FY19 H2
FY18 H2
FY19 H2
VOLUME
% CH
YIELD PER LISTING
% CH
Domain's referral traffic from Nine
increased 300%+ YoY in FY19 H21
Website visits²
Views per listing³
FY19 H2 Volume vs yield
(sale only) % change YoY
Note: 1. Google Analytics, website sessions to Domain.com.au from Nine for the period January-June 2019 vs previous comparable period. 2. Nielsen Market Intelligence-Domestic Traffic, Website sessions in Queensland for
Domain.com.au and Allhomes.com.au combined (excludes app), January-June 2019 vs previous comparable period. 3. Domain internal data, views per live listing in Queensland, January-June 2019 vs previous comparable period.
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