Investor Presentaiton

Industry overview Industry Channel mix² Product mix¹ 26% 74% 18% 20% 51% Private Sector 44% 39% ■Linked 82% 80% ■ Non-linked 49% 56% 61% FY2019 FY2020 FY2021 FY2019 FY2020 FY2021 11% 12% 13% 21% 22% 22% 27% 28% 29% ■ Others ■Bancassurance 54% 53% 55% 62% 60% 58% ■ Agency FY2019 FY2020 FY2021 25% 25% 23% FY2019 FY2020 FY2021 Given a well developed banking sector, bancassurance continues to be the largest channel for private players ICICI PRUDENTIAL 1. New business weighted premium basis LIFE INSURANCE 2. Individual new business premium basis Source: Life Insurance Council 56

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