Investor Presentaiton
CHAI aims to shift the fragmented, high-markup distribution landscape
toward a more efficient system to directly serve rural retailers
Using a disseminated sales force targeting retailers in peri-urban and rural areas.
Factory or
Port
Supplier
In Major
Urban Hubs
10%
Distributor
In Large
Urban/Peri-
Urban Towns
In Peri-Urban
Towns
Factory or
Port to Major
Supplier
Urban Hubs
In Large
Urban/Peri-
Urban Towns
Sales
Reps
15%
Wholesaler
In Small
Towns and
Villages
Large
Pharmacy
Small
Retailer
Large
Pharmacy
30%
In Small
Towns and
Villages
Small
Retailer
30%
Sales reps based in LGA headquarters
detail retailers directly, connecting them
to supplier distribution chains and cutting
out marginal costs in the supply chain.
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