Investor Presentaiton

Best in class consumer care Consumer-centricity in action Face of the brand and the company, connecting with consumers Go beyond expectations handholding consumers along journey Multi-channel from phone calls to live chat B Global Platform Model Globally consistent Best-in-class platform Cost efficient GLOBAL CONSUMER CARE Aiming for 24/7 availability 血 Agile & Scalable 360° integrated Copyright JT 2023 Consumers refers to existing adult smokers or users of other heated tobacco products. Activities subject to marketing principles and local law Tobacco Investor Conference 41

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