Why BFI? - A Compelling Turnaround Opportunity

Drive Brand Awareness and Loyalty Enhanced marketing strategy has been resonating with our customers Initiatives Strategic Social Media Presence Recent Updates Social media engagement rate continues to improve, with 60% net positive sentiment at BFI and 56% at ACFP* Enhanced Marketing Campaigns Improved Brand Marketing Strategy Improving Guest Review Scores Grow Loyalty & Mobile App Base New media agency with 2024 media planning Q3 Total: 3,563,001,503 PR Impressions and $82,386,055 in Publicity Value for both ACFP & BFI brands +4% increase in our BFI NPS (net promoter score) since August 2023 driven by enhanced marketing strategy. These early indicators are signs that the marketing strategy is working and cultural events along with improved creative and improved social content is working "punching above our weight" 5-star online reviews have increased from 4.2 to 4.4 since July 2023 2023 YTD loyalty registrations have improved by 10% for ACFP and BFI app downloads by 15%: ACFP 19.7k (since July launch) – we have seen 90% growth since month of launch - - BFI 127.6k (previous 12m) -5% increase in 3Q23 v. 2Q23 Increasing Q4 Gift Card Sales Anthony's record gift card sales for the month of November surpassed total 2022 holiday gift card sales ($1.15MM) *End of Q3 Restricted Do not distribute 11

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