CIBC Investor Presentation
Business Strategic Priorities: Canadian Personal & Business Banking
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Focus on Effectiveness and Operational
Excellence
Build on sales effectiveness by
strengthening core capabilities, ensuring
Purpose-driven accountabilities and
efficient client contact strategies
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Achieve operational excellence by
ensuring efficient and effective processes
that address key client irritants
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1 JD Power survey from March 7, 2020 to March 23, 2020
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Deliver personalized advice and
experiences
Focus on client's end-to-end payment
experiences as a key differentiator with
focused investments
Provide personalized advice and
experiences supported by new tools and
capabilities
Selective enhancements to our product
offering
More opportunities for clients to bank
digitally
Continued investments in virtual/digital
banking, making it easy for clients to
onboard and bank with us
Rejuvenating Our Personal and
Business Banking Franchise
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CIBC
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