Investor Presentaiton

APPENDIX NON-GAAP RECONCILIATION Non-GAAP Cost of Sales, Gross Profit, and Gross Margin Reconciliation: GAAP revenues GAAP cost of sales Distribution centers (1) HEYDUDE inventory fair value adjustment (2) Inventory reserve in Russia (3) Total adjustments Non-GAAP cost of sales GAAP gross profit GAAP gross margin Non-GAAP gross profit Non-GAAP gross margin SA Three Months Ended March 31, 2022 2021 (in thousands) 660,148 $ 335,224 (1,191) 460,098 206,879 (985) (27,927) (1,800) (30,918) (985) $ 304,306 $ 205,894 EA 324,924 $ 253,219 49.2 % 55.0 % EA 355,842 $ 254,204 53.9 % 55.2% Cr CS cr CS (1) Represents expenses, including expansion costs and duplicate rent costs, related to our distribution centers in Dayton, Ohio and Dordrecht, the Netherlands. (2) Represents a write-up of HEYDUDE inventory costs to fair value upon the close of the acquisition on February 17, 2022. CI (3) Represents an inventory reserve expense in our EMEALA segment associated with our pause of certain operations in Russia. OC C 500 AC E e ล JC 70 24

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