Omni-channel Growth and Financial Performance
detsky mir
Solid addressable market for Detsky Mir
Healthy outlook on key market segments ...
Russian children's goods market in all Russian cities (1) (RUB bn)
...with DM gaining market leadership across all categories
Detsky Mir market share by segments (2) (%)
+2% CAGR'21-25
Toys
733.8
747.2
760.9
774.1
787.6
696.8
7%
Stationery
17%
17%
17%
7%
17%
13%
15%
16%
Newborns
13%
30%
25%
23%
30%
32%
34%
31%
30%
9%
9%
10%
11%
2020
2021
2022E
2023E
2024E
2025E
Shoes Apparel
Newborns
Stationery
Toys
31%
25%
17%
Apparel
15%
16%
Shoes
15%
24%
All market
I
22%
2021
2020
Sources: Company data, Ipsos Comcon report, NPD Group report
Notes: (1) Market volume is counted in retail prices including VAT (10%) in all Russian cities population); (2) Detsky Mir share estimation is based on total Detsky Mir sales
52%
48%
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