GN Making Life Sound Better

The hearing aid market is expanding with new opportunities emerging + Medical Touch Experience Business verticals Examples Advanced hearing health and medical expertise Co Cochlear® High Touch Experience Light Touch Experience Relationship-based service and hearing advise Value-based, hearing service No Touch Experience Self-controlled, hearing improvement ReSound GN Jabra GN Jabra Enhance™ Jabra GN Average age First time users Current part of US market Source: Hearing Industries Association; GN estimates GN Making Life Sound Better ~ 75 ~ 67 ~ 20% ~ 56% ~ 95% 15 - 66 - 89% - 3% ~ 2% GN

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