Investor Presentaiton
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11
REGIONAL CHANNEL MIX
Net Revenue by Market
15%
2%
18%
FY18
83%
Australia
China
Other International
1%
FY19
bübs
81%
Key Drivers
Domestic sales grew +153% pcp and +41% on 1H19,
driven by strong domestic presence in major
supermarkets, strategic alliance with Chemist
Warehouse (from June), and activation of a new
corporate Daigou partnership.
Direct sales to China increased +209% pcp
demonstrating strong traction gain continues
with Chinese consumers following the deployment
of marketing resources and contract wins in
cross-border eCommerce and the Mother and
Baby stores distribution channel.
Aggressive growth strategy to continue to increase
penetration into China via strategic partnerships.
Launched BubsⓇ infant formula and baby food
products in NTUC FairPrice, the largest supermarket
chain in Singapore in Aug 2019. Exploring entry into
new emerging Southeast Asian markets in FY20.View entire presentation