A Differentiated and Compelling Investment Opportunity
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1. Building the FF Brand to Stand Out versus Competitors.
Brand perception of select premium EV and traditional brands (1)
ROLLS
R
ROYCE
JAGUAR
Classic
ASTON MARTINE
8
BENTLEY
Comfort
Mercedes-Benz
EXUS ROVER
LAND-
-ROVER
ASTON MARTIN
MASERATI
PORSCHE
LUCID
NIO
RANGE
T
RIVIAN
Modern
се
Sport
B
M
W
TESLA
LAMBORGHINI
Differentiated premium brand positioning
FF products designed for different vehicle segments, sharing common
brand DNA
Modern design: styling and interior materials
- Superior driving experience: leading power, performance, and
range
Personalized user experience: space, comfort, and internet
experience
FF brand DNA will be established via FF 91 series and carried over to
FF 81 and FF 71 series
With this brand DNA, FF products expected to be ahead of competition
in their segments
Users will experience a premium brand across different segments (FF 91, FF 81 and FF 71 series) through modern design, superior
driving experience, and personalized user experience – a combination of features unmatched in the automotive industry
25
25
Not comprehensive - Based on Roland Berger view of representative set of premium/luxury vehicle brands and EV startups. See Roland Berger Disclaimer on page 2.
(1)
2021 FARADAY FUTURE
PROPRIETARY AND CONFIDENTIALView entire presentation