2020 Highlights and Growth Strategy
2020 HIGHLIGHTS
Incredible Year for Crocs
VOGUE
Record revenue of $1.4bn in 2020, +13% amidst the
COVID-19 pandemic
Awarded Footwear News Achievement Awards (FNAA)
2020 Brand of the Year
Increased brand desirability, relevance and
consideration by double digits for 4th consecutive year
Accelerated digital growth of 50% to represent an
estimated 42% of 2020 revenue
Donated >860,000 pairs of shoes, ~$40M retail value,
to frontline healthcare workers
Significantly increased EBITDA and operating margins
Record cash flow generation
FASHION BEAUTY ARTS & LIFESTYLE
RUNWAY
crocs™
Source: Image from Vogue UK.
NEWS VIDEO
BRITAIN V
SUBSCI
MISS VOGUE
Crocs Have Infiltrated
The Blackpink
Wardrobe
BY NAOMI PIKE
30 NOVEMBER 2020
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