BHFL Strengths and Mortgage Products Overview
B2C
Home Loans Verticals
B
BAJAJ
FINSERV
69%
B2B
31%
15%
Contribution
5
7-8
B
雨
Appx. 67-70%
customers are having
prior relationship
with Bajaj
Data-analytics based
offer generation
approach for better
Customer sourcing on
digital channels across
Bajaj Finserv assets
risk mgmt.
Markets
Micro-Market approach
basis customer spread
Years
Behaviouralized
maturity of loan
BHFL caters to majorly
Elite A+/A category
developers
4-5
Years
Behaviouralized
maturity of loan
La
Дос
Higher profitability in
B2C channel driven by
ability to cross-sell
404
Combination of field and
regional underwriting
processes for balancing
TAT and Risk
Continue to leverage the 46 Mn+ existing customer base to grow
as well as add distribution network as a new funnel
Focused on DF funded
projects for scale,
relationship and risk
mitigation
Build large array of
partners to build scale
going ahead
Only defined, selected,
risk-approved projects
allowed for sourcing
Focus on the huge market opportunity in B2B to provide
exponential growth. Less risky and highly stable portfolio
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