B2B Growth Avenues

Reflecting Cultural Trends to Maintain Relevance Mood & Moment driven access to music Fluidity No music tribes anymore Users evolve between genres & decades Reactivity Swift reflection of online trends revolving genres, buzzwords and aesthetics Nostalgia-driven Longing for time where things felt better and easier Feel good, mental health, party, chill Main mood drivers for younger demographics New ways of consuming music Social Media Platforms TikTok, Instagram, Snapchat Soundtracks to platform phenomenons Stranger Things, Euphoria DSPs and Youtube Influencers 35

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