Saga's Superbrand Strategy slide image

Saga's Superbrand Strategy

POWERING A 'LIFE UNLIMITED' THROUGH INSIGHT THERE ARE THREE CLEAR, SIZEABLE AND ATTAINABLE TARGETS Life Maximisers Saga customers: 0.8m (47%) Opportunity: 3.8m Pipeline: 30 years, 60-90 year-olds Strategy: cement direct relationship, grow, cross-sell Financially comfortable - affluent, retired owner occupiers with few money worries Confident self-directors - high level of self-efficacy, in control, comfortable with risk, delegators ⚫ Positive about age - young at heart, not limited by age, less limited by health, embracing retirement ⚫ Outward looking – meeting new people, friendships important, volunteering ⚫ Curious learners/seek stimulus - intellectual and physical. Very interested in new countries and different cultures Comfortable with digital use - strong Facebook users, enjoy technology, most likely to research and buy online ⚫ Buy premium with value 19 Capital Markets Event - Saga's Superbrand Strategy SAGA
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