GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

GAP Generally Accepted Practices About the SCPRC ▪ Launched 2002 USC Annenberg ■ Mission: Advance the study, practice and value of the communication/public relations function Serve as COM/PR Think Tank • Conduct applied research in partnership with other like-minded . . organizations Help bridge the academic/practitioner gap Inform/drive PR/COM curricula 2 Strategic Communication and Public Relations Center

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