Investor Presentaiton
Private industry: Product and distribution mix
55
43%
1
Product mix ¹
Unit Linked ■Conventional
Distribution mix
2
■Individual Agents Corporate Agents - Banks Corporate Agents - Others Brokers Direct Business
57%
54%
52% 51%
51%
48%
49%
49%
61%
9%
10%
10%
12%
14%
16%
16%
15%
56%
3%
10%
20%
3%
3%
3%
20
3%
3%
3%
3%
3%
3%
3%
46%
44%
39%
47%
52%
54%
54%
55%
53%
55%
55%
36%
32%
30%
28%
25%
25%
23%
23%
FY15
FY16
FY17
FY18
FY19
FY20
FY21
FY15
FY16
FY17
FY18
FY19
FY20
FY21
FY 22
■ Product mix has recently moved towards conventional business for the private players with high focus on non-par savings, protection
■ Banca sourced business continues to dominate the channel mix on the back of increasing reach of banks along with increase in share of
direct channel
1. Based on Overall WRP (Individual and Group);
2. Based on Individual New business premia for all private players
Source: IRDAI and Life Insurance Council
HDFC
LifeView entire presentation