Investor Presentaiton
Messages from the
management
Highlights
Were are globo
ESG approach
Social impact
of our content
Diversity & inclusion
Employee development
& well-being
Biodiversity &
environmental awareness
Transparent & responsible
governance
Education as a vector
for country development
About this
report
87 2021 Report ESG Journey
GRAMATICAT
LITERATURA
In the telenovela Amor de Mãe, written by
Manuela Dias, one of the protagonists,
Camila, lives the difficult journey of being
a teacher of teenagers in public education.
The plot attracted a lot of public attention
and had many scenes viral on the internet.
When the shooting was resumed in 2021,
interrupted by the COVID-19 pandemic, the
telenovela also focused on the teacher's
struggle with all the obstacles in the
development of her students during the
height of the pandemic.
The telenovela Malhação, which we aired
from 1999 to 2020 and is still available
on Globoplay, had different plots set in
the classroom, portraying the lives of high
school students at each time. We launched a
public school appreciation campaign within
the plot of Malhação: Viva a Diferença and
in Malhação: Vidas brasileiras we had
fiction and reality together exhibiting
the Educador Nota 10 Award.
On Gloob, our children's channel, we
had specials with studies on Education,
pandemic and the future, in 2020, and
The impact of the pandemic on
Brazilian education.
The series Sobre Ensinar e Aprender
brought together names of different
areas in a virtual chat about different
aspects of education. There were eight
episodes, with different guests, which are
available on Plataforma Gente. We have
the participation of neuroscientist Sidarta
Ribeiro, sociologist Neca Setúbal, actress
Fernanda Montenegro, among others.
OgloboView entire presentation