The Ambition Plan

In FY 12/13 we set out with the ambition to retain our leading position in moist wound healing for chronic wounds Realizing the potential in our stronghold indications Build Biatain Grow Comfeel 2 Developing new business areas Build business with doctors Execute AtH community project 3 Winning in key accounts ➤Develop partnerships and KOL forums. 4 Expanding our coverage and growing the market Expand the sales force With an underlying theme of retaining, encouraging and developing employees trough improved incentive and training systems Ostomy Care Urology & Continence Care Wound & Skin Care Coloplast

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