FY20 Financial and Strategic Overview
The COVID-19 environment
What are we seeing?
Overall, Xero usage levels have remained
relatively steady during 2020 calendar year,
as measured by subscriber login activity
Subscriber additions slowed towards the end
of March 2020. All regions impacted with UK
to a greater extent
Initial analysis of Australian subscribers
indicates sectors most impacted were
hospitality, and arts and entertainment
Weekly login activity YTD
What are we hearing?
Xero voice-of-customer surveys indicate
most have been significantly impacted by
COVID-19, with many foreseeing a negative
business outlook
Main concerns of small business customers:
• Managing cash flow
• Digital tools and the need for rapid up-skill
Retaining and motivating staff
• Work-life balance
What are customers doing?
Some actions small businesses are taking:
Business continuity planning, protecting
employees
Managing cash flow and capital resources,
accessing government stimulus packages
Widespread adoption of digital tools such as
videoconferencing and e-commerce platforms
Adapting and pivoting business models and
services to respond to new market dynamics
COVID-19 declared
a pandemic by WHO
Jan 20
Feb 20
Mar 20
Easter
holidays
Apr 20
Weekly total subscriber logins for first full seventeen
weeks of the 2020 calendar year
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