BAT Results Presentation Deck

Vuse growing closed system value share in all T5** BAT A BETTER TOMORROW 42.1% 33.4% US Continued closed system momentum across T5** Markets (c.80% of Industry Revenue) UK 49.2% 37.8% 3Q21 4021 1022 2022 Quarterly average Disposables Industry Value Share* 22.2% YTD 83.3% Canada 89.0% 3Q21 4021 1022 2022 Quarterly average Disposables immaterial 31.0% 15.6% 39.9% 9.2% I 3Q21 4021 1022 2022 Quarterly average Vuse share of Total Vapour Category Disposables Industry Value Share* 59.8% YTD 76.8% 45.8% France 1 88.2% 39.6% 3Q21 4021 1Q22 2Q22 Quarterly average Disposables Industry Value Share* 22.8% YTD Vuse share of Closed systems ex-disposables 61.7% Germany 63.9% 37.8% 3Q21 4021 1022 2022 Quarterly average Disposables Industry Value Share* 28.8% YTD Source: BAT value share of total Vapour monthly average of quarter share to May 2022. BAT value share of closed systems excluding disposables- monthly average of quarter share to May 2022. US Marlin, Canada Scan, UK Nielsen, France Strator & Germany Nielsen. * See Appendix A3 for Value share definition.** T5 represent c.80% of total Vapour industry revenue (closed-system). 25

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