Investor Presentaiton
TIMELINE OF KEY EVENTS
▪Launched in 1974.
▪Started with limited SKUs
primarily catering to adult
customers, family travel needs
Foray into PC manufacturing
Launched polycarbonate luggage and
new product categories e.g. laptop bags
■ Tano Capital invested ~500 Mn in July
2014
■ Introduction of SKUs in CSD segment
Begun the E-Commerce sales
▪ Opened first China office
SAP implementation in July 2017
■ GST migration from July 2017
Malabar Fund invested ~510 Mn in
October 2017
Opened RDC in Mumbai & Gurgaon
First TV campaign in March 2019
safari
FY 1974-
2011
FY 12 & 13
FY 14 & 15
FY 16 & 17
FY 18 & 19
FY 20 & 21
■Mr. Sudhir Jatia (CMD) acquired
majority stake (77%) in Safari
Industries (India) Ltd in May 2012
■ Product rationalization & strategy
realignment, elimination of non-
performing SKUs
☐
Acquisition of Genius, Magnum,
Activa, Orthofit, DB&H, Egonauts,
Gscape and Genie
Launched backpacks under SAFARI
brand and school bags under Genius
and Genie brand
▪ Opened second China office
■ NSE listing wef 12th Sep 2019
▪ PC luggage manufacturing capacity expansion
■ Renovated and constructed modern warehouse
and outsourced logistics to 3PL at Plant and
mother warehouse
■ Consolidated warehousing operations pan India
■ Established India & Bangladesh sourcing
Investcorp Fund invested ~750 Mn in Feb 2021
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