Global Beverage Trade and Company Overviews
SEIFRIED ESTATE
Seifried
Hermann Seifried
Director
DESCRIPTION: Winery and restaurant; Aotea, Old
Coach Road, Rabbit Island, Seifried, Winemakers
Collection brands; 250ha across 9 vineyards;
exports 65% to over 20 countries
KEY PRODUCTS: Wine
SILENI ESTATES LIMITED
SILENI
ESTATES
Nigel Avery
Chief Executive Officer
DESCRIPTION: Wine producer and exporter; based
in Hawkes Bay with vineyards in Marlborough;
800ha, 250ha of contract grape growers; produces
760,000 cases, one of the fastest growing wineries
in NZ; in top 10 by production volume; exports to
over 80 markets
KEY PRODUCTS: Wine
SOLJANS ESTATE WINERY
SOLJANS
ESTATE WINERY
Tony Soljan
Managing Director
DESCRIPTION: Winery, café and functions; based in
Auckland; exports to Canada, China, Japan, Pacific,
Poland, USA, Malaysia, Taiwan
KEY PRODUCTS: Wine
THE BETTER DRINK CO LTD
The
BETTER
DRINKSC
Asahi
BEVERAGES
George Gordon
General Manager
DESCRIPTION: Manufacturer, marketer and
distributor of beverages; Charlies, Phoenix, Juicy
Lucy, Ti Tonics, Real Iced Tea, Stash Tea brands;
production sites in NZ and AU; distribution rights
for Sunkist products in NZ, Pacific Islands; exports
to over 12 countries
KEY PRODUCTS: Juice, iced tea, soft drinks, tea
OWNERSHIP: NZ; Private (Seifried)
OWNERSHIP: NZ; Private (Avery, Porter, Puvera Pty
(AU) 6%, Edmonds)
OWNERSHIP: NZ; Private (Soljan)
OWNERSHIP: Japan; Private (Asahi Group) via
Asahi Holdings (AU)
COMPANY NUMBER: 918475
ADDRESS: 184 Redwood Road, Appleby,
Nelson
PHONE: +64 3 544 5599
WEBSITE: www.seifried.co.nz
YEAR FORMED: 1973
STAFF EMPLOYED: 50 perm. 20 seasonal
REVENUE: $20-30m*
COMPANY NUMBER: 882582
ADDRESS: 2016 Maraekakaho Road,
Hastings
PHONE: +64 6 879 8768
WEBSITE: www.sileni.co.nz
YEAR FORMED: 1997
STAFF EMPLOYED: 40
REVENUE: $50-60m (FY16)
COMPANY NUMBER: 658205
ADDRESS: 366 State Highway 16, Kumeu,
Auckland
PHONE: +64 9 412 5858
WEBSITE: www.soljans.co.nz
YEAR FORMED: 1937
STAFF EMPLOYED: 50
REVENUE: $10m (FY16)
COMPANY NUMBER: 969423
ADDRESS: Suite 101, 1 Cleveland Road, Parnell,
Auckland
PHONE: +64 9 837 6740
WEBSITE: www.betterdrinks.co.nz;
www.asahi.com.au; www.phoenixorganics.co.nz
YEAR FORMED: 1999
STAFF EMPLOYED: 100
REVENUE: $31m (FY15)
COMPANY HIGHLIGHTS:
COMPANY HIGHLIGHTS:
COMPANY HIGHLIGHTS:
* Estimate; Source: various companies annual financial statements (NZ Companies Office or company website); various press releases and news articles; Coriolis analysis
COMPANY HIGHLIGHTS: "Alliance" with Ti Tonics
giving exclusive distribution rights announced in '15;
CEO left in May '16
CORIOLIS
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