Value Creation and Financial Highlights of ELG
Our online growth plans...
Continued
development
and
while recognizing
the
to
traditional channels
remain the core ones in short
and mid-term future
ELG
Growth strategy
We believe that
the omni-channel sales strategy
is the long term sustainable one and
innovative value generation
proposition and we will be pursuing
it.
Focus on online while keeping and
expending traditional distribution.
geographical expansion of newly
acquired premium lingerie online
store Dessus-Dessous is our priority.
The acquisition proves our strong
commitment towards online sales
channel development for ELG.
We also plan for the investments in
own online development to facilitate
growth of our online customers, the
fastest growing customer group for
ELG.
In addition we assess an investment
in online start-up project in lingerie
industry to leverage from 5,000
points of sale and bringing those
online.
We strongly believe that for lingerie
shopping traditional retail channels
as department stores and lingerie
boutiques will remain key sales
channel long term, however,
conversion of the proposition into
omni-channel one will be present.
We do assess an investment in retail
chain in our core market Germany to
facilitate true omni-channel strategy
implementation (click & collect and
other), to further expand sales and
establish position of Felina brand
with high contribution to our
profitability.
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