Investor Presentaiton
Beyond Core: Leveraging our Assets with Strategic Partnerships
TIM's Positioning as Publisher and Ad-Tech Player
As is
TIM AS PUBLISHER
To be
TIM AS AD TECH PLAYER
MOBILE ADS REVENUE (R$ mln)
Exploring owned touch-points (digital and
physical) to advertise 3rd parties.
Leveraging on customer data and ownership
to enhance advertisers knowledge.
Opportunistic
approach
Close the gap
Becoming a front
2019
-190
runner
TIM
A-A-2
Acompanhe seu consumo no MEU TIM
→ SMS to any 3rd
parties
→ ~R$ 190 mln
already generated
in mobile ads
products
→ Exploring Captive
Portal interactions
to display 3rd
parties ads
→ New trial
contracts signed
in the past 2
months
→ Fine-tuning and
new products
development
TIM
300BFON
R$ 0,41
TIM
A
Quer 10MD de bonus?
ponda e Ganhe
TOP
(D
DA
→ Data monetization:
enhancing 3rd parties
campaigns
assertiveness with
customer knowledge
danuncio asma de compieta
→ Operators
Ao clicar no video, você concorda com os termos de
cooperation
→ Aligned with LGPD for
scoring and new
economy
2020
2022
+35%
+70%
TIM Brasil | Investor Relations
Strategic Plan 2020-22
18
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