Investor Presentaiton
Revenue Analysis
For the year ended 31 March
2010
2009
Change
(RMB million)
Revenue
Revenue
contribution
Revenue
Revenue contribution
(%)
(%)
(%)
Branded down apparel
4,688.9
81.7
3,747.6
87.7
+25.1
OEM management
646.8
11.3
527.5
12.3
+22.6
Menswear apparel
402.4
7.0
N/A
N/A
Total
5,738.1
100.0
4,275.1
100.0
+34.2
Aggregate segment results of branded down apparel and OEM management jumped from RMB4,275.1
million to RMB5,335.7 million in the year under review.
Growth in segmental results is attributable to
Down apparel:
enhancement of sales channels and sales mix of branded down apparel, which increase overall sales
and margin
effective sales plan to control the selling price of inventories to be sold in the off-peak season
OEM management :
full utilization of the Group's resources during the off-peak season and improved consumer sentiment
after global financial crisis
Menswear apparel:
Contribution from Bosideng Menswear
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