Pet Retail Market and Valuation Outlook
Appendix 40
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40. Field Research (C)
In addition, we used field research to test consumer loyalty to each
brand. We asked the respondent's store of preference and then
whether the consumer always chooses the mentioned establishment.
We saw that the customers who prefer Petz are the most loyal, 16.4%
said they always buy at the store, against 12.8% for Cobasi and 5.9%
for Petlove. Furthermore, we saw that when Petz is not the first option,
it is the second in most cases, both for Cobasi and Petlove. We believe
that this result shows that there is difficulty in keeping the customer,
but that among the big players, Petz is superior in this aspect.
What is your second choice when you don't
buy on your preference store?
Second Option
How often do you choose your store of preference?
53%
Always â– Usually
Often
53%
41%
34%
31%
Source: Team 7
Preference Store
Petz
Cobasi
Petlove
16%
Petz
N.A
23%
14%
Cobasi
43%
N.A
11%
13%
Petlove
35%
29%
N.A
Petz
Cobasi
6%
Petlove
53%View entire presentation