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Investor Presentaiton

26 Cost Breakdown SG&A Analysis In EGP Millions General & Administrative Expenses: QoQ YOY Quarter Only % % Q4 2014 Q3 2014 Q4 2013 Change Change Salaries & Wages Margin/G&A Expenses Depreciation Margin/G&A Expenses 336 62.94% 268 67.18% 227 60.99% 25.70% 48.30% 15 2.74% 14 3.56% 12 3.30% 3.14% 19.29% Others Margin/G&A Expenses 183 117 34.32% 29.27% 133 35.71% 57.34% 38.12% Total G&A Expenses Margin/Total Revenue 535 17.77% 398 14.67% 372 13.37% 34.15% 43.71% Selling & Distribution Expenses: Depreciation Salaries & Wages Q4 2014 Results The increase in salaries and wages is attributable to the 10% annual salary increase and the newly structured incentive rewards program, both of which came into effect as of the first quarter 2014, amounting for a difference of more than EGP 121 million YoY & EGP 114 million QoQ. Impacted by the cost of the fully depreciated assets during the period. Salaries & Wages Margin/S&D Expenses 212 166 56.55% 48.44% 199 48.90% 27.12% 6.06% Depreciation Margin/S&D Expenses 2 0.60% 2 -1.15% -0.13% 0.66% 0.55% G&A Expenses Others Margin/S&D Expenses 160 42.86% 175 206 50.90% 50.55% -8.31% -22.23% Others Total S&D Expenses Margin/Total Revenue 374 344 12.43% 12.64% 408 14.66% 8.90% -8.27% Total SG&A Margin/Total Revenue 909 30.20% 742 27.31% 780 28.02% 22.46% 16.52% Note: All financial figures reported are based on Consolidated financials under Egyptian Accounting Standards. The Increase is mainly due to the increase in Taxes & Custom Duties by EGP 20 Million YoY. S&D Expenses The decrease is mainly due to the decrease in discount allowed to mobile operators by 25% YoY and Advertisement.by 38% YoY. te
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