Freshpet Expansion and Growth Strategy

Encouraging franchise longevity Freshpet Number of Dogs in HH 2+ Dogs, 1 Dog, 49% 51% 36% 5-10 yrs old Dog Age 10% 5% 11+ yrs 6 mos old under 14% 6-11 mos 62% 1-4 yrs old freshpet Source: Visible Difference Survey, September 2018; 2016 FP A&U, green highlight notes statistical difference at least at 80% confidence level 52 62

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