Responsive Acquisition Marketing Platform (RAMP)
A Highly Diversified Business Model
Diversified Across Verticals and Acquisition Channels
Billings Adj. Revenue by Vertical
Leisure & Lifesytle
Home & Garden
Revenue by Acquisition Channel¹
Other
Social
Display
Health
Organic
Resiliency through COVID
Pro Forma Billings Adj.
Gross Profit²
($ in millions).
21%
Resilience through
COVID19
$49
Other
Jobs &
Education
Retail
Autos
Travel &
Tourism
Privacy/
Security
Subscription
Search
Business &
Technology
Finance
Native
$35
$31 $32
Network
Partners
$41
$39
$37
$27
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2019
2020
Relationships with search networks
enable vertical diversification
RAMP identifies & scales marketing
across the most efficient channels
Diversification Leads to Resilient
Business Model
Note: Metrics are for the twelve months ended March 2021 on a pro forma basis
Excludes subscription revenue from owned and operated due to lack of comparability of renewal billings subscription revenue to acquisition channel
Pro Forma Billings Adj. Revenue and Pro Forma Billings Adj. Gross Profit are both billings based metrics with respect to subscription revenue. Historical periods
include pro forma consolidation of pre-acquisition results. These metrics adjust our similarly titled financial metrics for differences between revenues and billings.
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